Austrian brand Wolford continues to improve its sales for the first quarter of 2008/09 with 4,6 percent. In the period from 1st May until 31st July 2008 the company’s revenue increased with 31,9 million in comparison to last years 30,5 million. Wolford already achieved a sale increase of 16,9 percent in the first quarter of the previous year. Holger Dahmen CEO of Wolford AG commented: “Despite an increasingly difficult business environment and noticeably cautious consumer spending, we once again strengthened our good market position as an international luxury brand and, at the same time, significantly improving earnings.”
The lingerie label mainly booked positive results in Central and Eastern Europe (+50.4 percent), the Netherlands (+17,1 percent), France (+12,4 percent), the Scandinavian markets (+11 percent) and in Great Britain (+10,8 percent). The sales numbers also increased in Germany, Wolford’s traditionally largest market and rose slightly in the USA. In the company’s domestic market Austria, sales stayed behind the level of previous year following an extreme growth of 23 percent in the first Q of 2007/08.
Keeping its strategic targets in mind, Wolford wants to focus on its strategic targets to systematically enhance the Wolford brand. For the second quarter of this year, Wolford is looking to launch boutiques in Paris, Geneva, Luxembourg, Macao, Berne and Hong Kong.
Image: Wolford
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