Prada this week announced it will collaborate with the world’s most visionary stylists on a project which will see stores in four key cities transformed into a unique space.
In synchronicity to the global fashion week calendar, The Iconoclasts, as dubbed by Prada, will start in New York, London, Milan and Paris to re-create the boutiques and flagships. In New York W Magazine’s Alex White will curate the Broadway flagship. In London stylist and editor Katie Grand will work her magic on the Bond Street store. Oliver Rizzo, the famed Italian stylist, will transform Milan’s via Monte Napoleone store and in France, none other than Carine Roitfeld, editor of French Vogue, will curate the Avenue Montaigne boutique.
The process will be documented on www.prada.com. Visit Prada on Old Bond Street from February 17 to see Katie Grand’s vision realised.
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