Every season there is usually one player who enjoys a truly exceptional campaign in the Premier League.
The top flight has had its fair share of stars who have exceeded all expectations only to fade back into relative obscurity once their purple patch has come to an end.
Last season, Bournemouth winger Ryan Fraser was one of the most exciting players, netting seven times, creating 14 goals and even being linked with a move to Arsenal, but he will hope to become more than a ‘one-season wonder.’
talkSPORT.com takes a look at those who enjoyed 15 minutes of Premier League fame.
Andy Johnson (Crystal Palace 2004/05)
It was quite a debut season in the Premier League for the Eagles forward who single-handedly done his best to stop the club from being relegated.
However, his 21 goals would prove to be in vain, as Palace dropped straight back into the Championship.
Johnson was second to only Thierry Henry in the scoring charts that year and while his 11 penalties from his overall total remains a top-flight record, he would never surpass the 20 goal barrier again, as he went on to have solid careers for Everton and Fulham but never delivered anything exceptional again.
Roque Santa Cruz (Blackburn 2007/08)
Arriving from Bayern Munich with a promising reputation, but a modest at best goal record, little was expected of the Paraguay international.
Instead, he would go on to score 19 times in the Premier League and 23 overall in 43 games.
While his first season was an unqualified success, the subsequent years were not so productive and he would score just seven times in the league over the next four years, somehow landing a £17.5milllion move to Manchester City along the way.
Mikael Forssell (Birmingham 2003/04)
On loan from Chelsea, the Finnish striker led the line for Steve Bruce’s side and scored 17 goals in 32 matches and 19 times in all competitions, more than any other player over in west London.
Sadly, this would prove to be his one true standout season, as he was cruelly struck down with another knee injury and although he showed glimpses of his prowess at Birmingham in 2007/08, he never reached the heights of three years prior.
Robinho (Manchester City 2008/09)
The transfer window in the summer of 2008 saw City introduce themselves as the richest club in the world and Robinho was their marquee signing from Real Madrid for £32.5m.
The fleet-footed attacker lived up to the initial hype at the Etihad in his first season, netting a free-kick on his debut at home to Chelsea, who he had been originally set to join, in a 3-1 defeat.
He would score 14 more league goals, including a treble against Stoke and a wonderful lob against Arsenal.
But, things did not go quite to plan the following season, as the Brazilian missed the first three months of the 2009/10 campaign with injury, before heading to Santos in January.
Michael Bridges (Leeds United 1999/00)
Arriving from Sunderland in the summer of 1999, Bridges’ reputation as a predatory finisher sky rocketed during his first season at Elland Road.
He struck 19 times in the Premier League and finished joint fourth in the list with Andy Cole in the goal-scoring charts, with four of the five top scorers all English.
Tipped to make the England squad for Euro 2000, Bridges would have his abilities ruined by terrible injury and a journeyman career followed, which saw him play in Australia where he is now a respected pundit.
Marcus Stewart (Ipswich Town 2000/01)
Instrumental in helping the Tractor Boys reach the Premier League, Stewart maintained his excellent form in the top-flight, scoring an incredible 19 goals, as Ipswich finished fifth.
Second season syndrome would set in for both, as Stewart netted just six times and Ipswich were relegated after ending the campaign 18th.
Stewart went to Sunderland, but his partnership with Kevin Phillips never worked out and he scored just once, as the Black Cats also dropped into the the second tier.
Amr Zaki (Wigan 2008/09)
Dave Whelan once compared the Egyptian to Alan Shearer in a classic piece of sensationalism that is best not to be mentioned again.
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That comment however, was mild when you remember that he was labelled “better than Messi” by Zamalek chairman Mamdouh Abbas.
More quarter season wonder, than one, Zaki netted five times in his first six matches for Wigan, including a stunning volley against Liverpool at Anfield.
Over the course of the campaign, he would score just five more goals, as Steve Bruce referred to him as ‘the most unprofessional player he had ever worked with’ after he returned late from international duty four times.
Zaki would score only nine more league goals at club level before retiring in 2015 aged 32.
Michael Ricketts (Bolton 2001/02)
Like Stewart on this list, Ricketts helped Bolton win promotion and also kept up his fine goal-scoring form in the Premier League, netting 15 times by February.
Yet, while Stewart was never rewarded for his form with an England call-up, Ricketts was, playing 45 minutes against Holland and this is where many feel his downfall began.
The burly forward would score just nine times in the next three years and proceeded to spend his remaining years on the field, plying his trade in the Championship and League One.
Michu (Swansea 2012/13)
Signed from minnows Rayo Vallecano in 2012, few had heard of the lanky Spaniard, but that would soon change, when he netted twice and provided an assist in a 5-0 win at QPR on his Premier League debut.
Life would keep getting better for Michu, who scored 22 goals in all competitions, helping Swansea win their first major piece of silverware, the League Cup, as the club finished 9th.
His success at club level earned him a call up to the national team, but unfortunately Michu would struggle to sustain his brilliance.
Plagued by ankle trouble, he managed just two goals in 2013/14 and was loaned to Napoli.
Injury would prematurely halt his promising career at just 31-years-old.