Harvey Nichols has joined the likes of Ted Baker, US retailer Nordstrom
and Forever 21 by offering a shoppable Instagram feed, by trailing
Curalate’s like2b.uy platform.
With more than 167,000 followers on Instagram, the department store is
looking to cash in by directing shoppers who receive inspiration from its
Instagram feed to product pages where the items can be purchased.
The platform has been used by other retailers to translate their social
media engagement on Instagram into direct traffic, as the photo-sharing
site doesn’t allow direct links on individual photos just in the profile
section, which is where the like2b.uy link features.
Current items that Harvey Nichols has shared on its Instagram includes a
statement pair of Raf Simons trainers, a MSGM jumpsuit, quirky Charlotte
Olympia clutches, and Manolo Blahnik heels.
Commenting on the trial, Kerem Atasoy, head of digital marketing at
Harvey Nichols, said: “We know Instagram attracts the most engagement on
social, so we’re currently trialling like2b.uy, which enables customers to
shop through our Instagram feed, taking them from inspiration through to
purchase with just a tap.”
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