High street chain BHS has launched a new logo, which contains the store’s
name in full underneath, British Home Stores.
The new logo reveal comes as the company continues discussions with
potential backers in the hopes of securing additional funding for its
turnaround scheme. A spokesman for Retail Acquisitions previously confirmed
the discussions, adding that the refinancing would be used to “help
accelerate the turnaround plan for the UK business.”
According to Drapers, Sir Philip Green, who sold BHS to
Retail Acquisitions for one pound, previously sent a letter to suppliers
warning that Arcadia Group would no longer be housing BHS merchandise – a
move which was expected to occur early next year but has been pushed
forward. A spokesman from BHS has confirmed that the store always planned
to separate all functions from Arcadia, noting that this process was now
underway.
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