Amazon has signed up 10 million new members over the holiday season for
its fast, free shipping initiative, Amazon Prime, which has helped the
online retailer to a record-breaking season.
To mark the e-tailer’s 20th holiday season they have issued some fun
holiday facts based on Amazon purchases, which also highlight how big a
retail presence fashion has become for its customers during the festive
period.
According to Amazon, if every shoe from each pair of pumps Amazon
Fashion customers purchased this holiday season were stacked on top of each
other they would equal 52 times the Empire State Building. Purchases of
watches were enough to scale London’s Big Ben 1,148 times if stacked
end-to-end, while the number of pairs of cowboy boots purchased was enough
to provide a new pair of boots to the population of Cheyenne, Wyoming
America, which is home to one of the largest outdoor rodeos in the world.
Other interesting fashion holiday facts included that the number of
pairs of running shoes bought would be enough to give each participant of
the Minneapolis Marathon a new pair of running shoes every time they
started a new mile, and that enough Alex and Ani bracelets were purchased
to give four Alex and Ani bracelets to every child born in the US with the
name Alex in 2013.
The online retailer also confirmed that 60 percent of Amazon.com
customers shopped using a mobile device this festive season, a figure that
accelerated as customers got later into the shopping season. It also
revealed that Cyber Monday continues to be Amazon.com’s peak mobile
shipping day, even though Black Friday had the most rapid growth in mobile
shopping.
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