After the world hailed Trump’s impeccable use of social media to win the U.S Presidential Elections in 2016, his customizedFacebook ads and Twitter strategies were claimed as “better than anyone ever had in history.”
The campaign had a wide influence on forming the citizens perceptions. Following in his footsteps, Indian political parties started looking at social media managers who could curate engaging memes, posters, and videos that will help form a connection with today’s digital savvy youth.
However, due to lack of censorship and filtration tools on these platforms, a lot of material turned out to be politically and factually incorrect. Social media platforms became vulnerable to imparting more fake news than authentic news. Hence, a substantial decision has been taken by social media giants Facebook, Google and Twitter to thwart the escalation of fake news during poll campaigns.
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