Luxury online retailer Net-a-Porter disappointed over a million UK
customers after its website crashed a few hours after launching its end of
season sale ahead of the shopping bonanza Black Friday.
On Wednesday the luxury etailer began its sale at 11 am, UK time. However
one hour later a message appeared on the website homepage which stated
Net-a-Porter.com was currently unavailable. A number of frustrated and
disappointed users took to social media platforms, such as Twitter to share
their feelings, with some shoppers complaining they had been kicked off the
site before they could complete their checkout process.
Net-a-Porter unable to handle demand for end of year sale
Member’s of the luxury retailer’s customer service team have been swift in
their response to pacify frustrated shoppers on Twitter, individually
reaching out to customers to help with their shopping issues. A
Net-a-Porter spokesman told Mail Online that the high demand led to the
sale crash, adding “Net-a-Porter.com is experiencing some site challenges
which we are looking to resolve within the next hour. We apologise for the
trouble.”
However Thursday morning the site was still down and the sale had yet to be
resumed. Net-a-Porter’s website crash comes before the start of the retail
extravagance Black Friday, a US shopping day which occurs the day after
Thanksgiving.
In 2010, online giant Amazon began introducing promotional offers for Black
Friday in the UK and since then more and more online and high street
retailers have been joining in and offer special discounts, marking the day
as the official start to the holiday shopping season.
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The crash also comes before Cyber Monday, the online shopping spree day
which comes after Black Friday, falling on December 1 this year, which is
predicted to be one of the biggest online shopping day of the year, with UK
consumers predicted to spend 649 million pounds in 24 hours.
Nevertheless, the website crash will unlikely affect Net-a-Porter’s sales,
as rumors circulate Natalie Massenet, founder and executive chairman of the
luxury etailer is gathering estimates on the value of business from
potential bidders ahead of a possible sale or float.
According to Reuters, Massenet could make over 100 million euros under a
deal with Net-a-Porter’s owner Richemont, which could seen the online
retailer founder step back from the business under an agreement with
Richemont. “It would make sense for Massenet to put feelers out,” said an
anonymous London-based financial adviser. “But I don’t think it would make
sense for Richemont to float the business.”
Net-a-porter broke even this year at operating level, and analysts forecast
sales could hit 700 million euros for the fiscal year ending March 31.
Analysts estimate that Net-a-Porter could be worth as much 1.4 billion
euros, using similar online retailers such as Asos and Yoox as a benchmark.